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B2B Engage® User Spotlight – Do CRMs really improve efficiencies in workforce and education?
Business U Graduate Spotlight - How B2B Engage® CRM Increases Collaboration

Business U recently caught up with Justin Wallace from College of the Canyons (COC) in California, one of our graduates who earned the Certified Business Engagement Professional™ certification, to get his insights on using the B2B Engage® customer-relationship management (CRM) platform.

As the COC’s director of educational partnerships, Justin serves as the college’s point of contact for the local business community in California’s Santa Clarita Valley. Wallace is responsible for engaging business and industry and working closely with partners such as the Santa Clarita Valley Economic Development Corporation, Santa Clarita Valley Chamber of Commerce and the Valley Industry Association to establish rapport and build relationships within the community.

Wallace explains the benefits of using B2B Engage®: “We have multiple departments within our college that engage with local employers and partners to expand opportunities for training and education. Because sharing employer contacts can be a sensitive topic, one of the best features about B2B Engage® is the flexibility to keep contact views confidential, while simultaneously searching for the names of businesses or contacts. The search reveals only the names of my colleagues within my organization who have a current relationship with the business. This is very helpful so I can coordinate with other departments to get a personal introduction to the company and/or work with my colleagues to determine if the outreach is necessary or just a duplication of effort.”

As a Business U graduate, Wallace has a solid foundation on how to utilize B2B Engage® to both meet short-term performance metrics through transactional tactics, while simultaneously applying transformational relationship building strategies to engage businesses in long-term partnerships needed to expand opportunities for COC’s students.

Business U understands the frustrations that come with trying to expand your reach with employers and partners using ineffective tools like excel spreadsheets and google docs. It doesn’t have to be that way. Join the many organizations that have tapped into the power of automating workflow processes, managing contacts effectively, and applying ADA-compliant eMarketing for proactive outreach that also includes targeted reporting to identify the right strategies to expand reach and meet operational objectives.

Contact us to find out how our B2B Engage® CRM can transform your organization and learn more about how you can earn the only accredited certification in the nation as a Certified Business Engagement Professional™. Our next cohort starts June 4, 2019.

CHECK OUT BUSINESS U’S SERVICES:

Business Engagement Boot Camp®

Business Engagement
Boot Camp®

Vertical-specific CRM Technology

Business Engagement
Certification Course

Business Engagement Boot Camp®

Vertical-specific CRM
Technology

National Business Engagement Study Current Business Engagement Practices Under WIOA

National Business Engagement Study
Current Business Engagement Practices
Under WIOA

Where is Business U?

Certified Business Engagement Professional™ Course SOLD OUT!
Nationwide 
February 5 - March 26, 2019
Click here to request more information

Business Engagement On-Demand Webinar Series
Mother Lode Consortium 
Sonora, CA
March 22 – March 31, 2019
Click here to request more information

National Association of Workforce Boards Annual Forum (NAWB)
Washington, D.C. 
March 25, 2019 - 10:15am-11:30am
Session: Tackling Regionalism & Effective Board Operations through CRM Technology 
Click here for more information about the Forum

National Association of Workforce Development Professionals Annual Conference (NAWDP)
San Antonio, Texas
May 5 - 8, 2019
Session 1: Managing Business Services Teams to Maximize Strategic Performance Goals
Session 2: Engaging Employers in the Work-based Learning Continuum
Click here for more information about the Conference

California Workforce Association (CWA)-WORKCON
Orange County, CA 
May 16, 2019
Session:  Integrating Case Managers as Part of a High Performing Business Engagement Team
Click here to request more information

Certified Business Engagement Professional™ Open for Enrollment
Nationwide
June 4 - 30, 2019
Click here to request more information

Business Engagement Boot Camp®
CareerSource North Florida
June 19, 2019
Click here to request more information

Certified Business Engagement Professional™
Southeastern Employment & Training Association Fall Conference (SETA)
Savanah, GA
September 7, 2019
Click here to request more information

Certified Business Engagement Professional™ Course Open for Enrollment
October 1—November 19, 2019
Click here to request more information

BUSINESS U, Inc.

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