With nearly 4,000 global entries, the Academy of Interactive and Visual Arts (AIVA) awarded Business U, Inc with a gold Davey for its vertical-specific customer relationship management (CRM) platform that supports workforce, education and economic development.
Co-founder & CEO of Business U, Dr. Christine Bosworth said, “we are deeply honored to receive this award, and much of the credit goes to our senior engineers and development team who worked diligently to operationalize what the preliminary findings from Business U’s National Study revealed, the need to effectively coordinate; manage; and measure engagement efforts to grow regional economies.”
Business U Co-founder, Celina Shands added, “Based on continuous customer input, Business U’s senior engineers consistently create new releases of B2B Engage® to ensure that relationship building with employers and partners is meaningful and translates into expanded opportunities for job seekers and students; this is the key reason the platform has quickly gained traction across the country in multiple states.”
The Davey Awards is judged and overseen by the AIVA, a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a "Who's Who" of acclaimed media firms including Condé Nast, Disney, General Electric, Microsoft, Monster.com, MTV, and Yahoo! to name a few.
Based on customer needs, 2017 additions to B2B Engage® included a Pathway’s Module that tracks and reports metrics and student/job seeker training activities and services that are reportable to the Department of Labor. Additionally, the platform can now be connected to dozens of third-party apps, such as GSuite, DocuSign, Twitter, LinkedIn, and much more, and as many B2B Engage customers know, you don’t need to purchase Email marketing software since these types of functions and tracking abilities are bolted to B2B Engage®.
“Unlike other CRMs on the market that are costly to add specific functionality, B2B Engage® is an all-in-one platform where we turn off functionality that is not applicable to the organization versus piling on costs to add various module,” stated Bosworth. “And because Business U takes the security needs of customers seriously, the platform has an additional level of robust authentication and encryption via the gold standard in SSL certification; this adds yet another layer of security on top of the existing Amazon cloud infrastructure where B2B Engage® is hosted.”
“No company is more in tune with the CRM needs of workforce and education than Business U,” said Shands. “Our robust platform and award-winning service and training create high adoption rates among users. In fact, our Boot Camp® graduates who also utilize B2B Engage® have improved market penetration to engage the private sector by five times their baseline, demonstrating an increase in confidence reaching out to employers and understanding how to nurture relationships into long-term partnerships—Business U’s overarching learning outcome in its learning events.”
Business U is an elite platinum sponsor this year at the National Association of Workforce Boards Forum. Its senior engineers and developers including some of our customers will be on hand to demo the system and answer your questions. Stop by our booth, attend our sessions and learn why B2B Engage® is taking the nation by storm.