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Business U

Board of Advisors

John Roberts

John Roberts
Founder/CEO
X2Engine

X2Engine

As Business U’s technology partner, John works with Business U leadership to ensure that our CRM technology, B2B Engage®, is world class technology to maximize business engagement. B2B Engage® is a customer management system for regional business contacts designed specifically to be highly secured for government environments that can be integrated with existing job matching boards or management information systems, and aligns with Workforce Innovation and Opporutnity Act’s new focus on business engagement metrics.  As a software entrepreneur, John is the founder and CEO of X2Engine Inc. an open source based Customer Relationship Management CRM software company. Previously John was the Chairman, CEO and co-founder SugarCRM Inc.,  and additionally worked at Epiphany, BroadVision, Aurum Software & IBM.  He has a B.S. degree in Business from Virginia Commonwealth University, and has also co-authored several software engineering patents.


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